We love the combination of
Health and marketing.
Our method:
Courage.
We love the combination of
Health and marketing.
Our method:
Courage.

Blood Boys

Communication is in our blood. Especially when it comes to a task like this.

Chemotherapy not only eliminates cancer cells, it can also lead to a reduction in blood cells. CAKE is launching a campaign to make oncologists think about the possibility of drug-induced proliferation.

White and red blood cells give surprising thought to their reproduction and thus arouse interest in the subject.

Thanks to their facial expressions, gestures and speech, the blood cells become real personalities that are a pleasure to listen to.

The Blood Boys impress in sales talks, at trade fairs and at international creative awards. Yay!

Let's Prostatalk

The silent sufferers

Starter Kit

Online portal

International

The Masked Risk

We can remember it well. Do you?
During corona, many people didn't dare leave the house, not even for cancer screening. Although early diagnosis is important for successful treatment. CAKE draws attention to the problem.

The campaign starts on the day of a new record of new corona infections on the front page of the daily newspaper DER STANDARD.

Sometimes all that glitters is gold: the campaign wins gold at the Comprix and an award at the New York Festivals.

More moments

What moves us is hope.
This also applies to lung cancer. The diagnosis alone is discouraging for many. But modern therapies give reason for hope. CAKE puts the possible quality of life at the center of attention.

Mehr Momente zählen

The idea: to preserve special moments in jars and bring them to life for others.

Ich habe aufgehört Tage zu zählen.

With an interactive website, videos and an exhibition in an art gallery, we brought the special moments to life and told the stories behind the glasses.

A multimedia exhibition makes it possible to physically experience these special moments in real life.

The campaign raises awareness of lung cancer and invites people to become aware of the special moments in life.

We are third in the DACH Creative Ranking 2023/24.

9
Gold Comprix
18
RX Club
15
Gold Healthcare AD
18

The 20 largest pharmaceutical companies in the world already work with us

ABBVIE, AMGEN, ASTRAZENECA, BIOGEN, BOEHRINGER INGELHEIM, BRISTOL MYERS SQUIBB, ELI LILLY & CO., GILEAD SCIENCES, GLAXOSMITHKLINE, JOHNSON & JOHNSON, MERCK, MSD, NOVARTIS, NOVO NORDISK, PFIZER, ROCHE, SANOFI, SANDOZ,
ABBVIE, AMGEN, ASTRAZENECA, BIOGEN, BOEHRINGER INGELHEIM, BRISTOL MYERS SQUIBB, ELI LILLY & CO., GILEAD SCIENCES, GLAXOSMITHKLINE, JOHNSON & JOHNSON, MERCK, MSD, NOVARTIS, NOVO NORDISK, PFIZER, ROCHE, SANOFI, SANDOZ,
 

Susanne Zschunke

Account Director
 

Emese Kamp

Account Director
 

Sebastian Hahn

Executive Creative Director
 

Alex Harather

Junior Art Director
 

Jakob Würzl

Creative Director Text
 

Werner Hinterberger

Head of IT
 

Lisa Bierbaumer

Head of Medical
 

Stephanie Moser

Controlling
 

Fiona Reichholf

Group COO
 

Andreas Moser

Group CEO
 

Sabine Hojdar

Graphic Designer
 

Hanna Eder

Account Manager
 

Katharina Lehner

Account Director
 

Karsten Andree

Senior Art Director
 

Simona Hajduckova

Graphic Designer
 

Katharina Raab

Account Manager
 

Sophie Ladurner

Account Director
 

Sarah Szczepanik

Creative Director Art
 

Manuel Zechner

Creative Director Art
 

Lara Esser

Account Director
 

Franziska Stiedl

Office Management
 

Beril Durali

Account Manager

We are the only healthcare agency with offices in Germany, Austria and Switzerland.

Tach.

We are coming to Berlin to challenge the status quo in healthcare communication in Germany and find new, better ways.

Servus.

We have been the most creative and successful healthcare agency in Austria for many years and use our know-how to ensure that products perform successfully.

Grüezi.

The combination of top creativity and healthcare expertise in the Swiss market makes us the ideal partner for our clients' communication projects.

Tach.

We are coming to Berlin to challenge the status quo in healthcare communication in Germany and find new, better ways.

Servus.

We have been the most creative and successful healthcare agency in Austria for many years and use our know-how to ensure that products perform successfully.

Grüezi.

The combination of top creativity and healthcare expertise in the Swiss market makes us the ideal partner for our clients' communication projects.

We love what we do.

Brand management

Positioning
Brand management 
KPIs and analyses
Omnichannel

Campaigns

Strategy and planning 
Creative excellence
Customer Journey
Media planning

Medical Services

Prelaunch strategy
Medical research
Medical Writing
HCP Communication

Digital & AI

Websites and social media 
AI: Consulting and application
CLM (Veeva)
Performance Marketing

Workshops

Identity and positioning
Purpose and values
Agile/Scrum
Creative sprints

Let's Cake it.

CAKE BERLIN

Münzstraße 12, 10178 Berlin

+49 30 220 139 97
berlin@cake-health.com

Cake Vienna

Grundsteingasse 12, 1160 Vienna

+43 1 236 12 14 0
wien@cake-health.com

Cake train

Baarerstrasse 21, 6300 Zug

+41 41 511 78 50
zug@cake-health.com